Beyond VoIP:
Think Like a Cable Company and Accelerate ROI
March 15, 2006: 9:00 AM
Back to Agenda

All wireless network operators today carry Internet advertising over their networks.  All that network traffic equates to more than $14 billion dollars per year and is growing at double-digit rates every year.  Yet, even though the network operator is responsible for connecting the "eyeball to the ad," they are left conspicuously on the sidelines when the advertising revenue checks are being handed out.

John Wigboldus from Adzilla New Media will discuss how the wireless network operator needs to think and act like a cable television company to start earning revenue from advertisements that are being shown to their "viewers."

John will present a new model for internet advertising that includes the network operator and rewards them for their crucial role as the conduit of all ad traffic between advertisers and viewers including an examination of the existing online advertising system and delivery models as well as potential revenue projections and impact on ARPU.